Search Engine Optimization
The question that seems to be plaguing the cyber world is whether, seo has died. Seo, An acronym for search engine optimisation, is the process of improving the rankings of websites in organic search results from search engines. The practise normally involved creating back and forward links to your websites. However, this seems to be changing. This follows the decision by google to introduce penguin and its subsequent update, panda. These two are code names for an algorithm google uses to reduce the rankings of websites that have been spamming contents and using gaming techniques to gain higher rankings.
What drove google to introduce the algorithms?
Now, the main aim of a search engine is to provide a user with the most relevant information or content for any query he/she searches. The idea was that, the more people accessed a site the more popular it was. So people took advantage of this and directed traffic to their sites using back and forward link. It didn't matter whether the content was relevant or not. As such, the success of users finding what they wanted becomes lower. So if anyone is to blame for the new direction taken by google, it has to be spammers and "gamers".
It’s been roughly a year since Google launched the Penguin algorithm, and its penalties affected a lot of websites, even those that were able to slip through the previous Panda penalties. These sites have likewise found it difficult to get back to their usual glory as the penalties of Penguin have almost got them blacklisted (some of them indeed got blacklisted). If your website happens to be among those badly hurt by Google’s detox procedures, is there any chance for you to recover?
Well, there are ways actually, but the process would be definitely painstaking. You will need a lot of patience to get rid of the factors that caused your site to be penalized, and the steps can be harder to do than that of launching a new site campaign.
However, if you are still determined to save your site, then here are the steps that you have to take:
There has been a lot of talk over the past 12 months about the end of SEO, but this is not the case. In 2013, search engine positioning is just not enough; there are many others factors required for a successful online business. This is not the end of SEO, its simply evolving.
With everything (including ourselves), things evolve. If you take the mobile phone for example. When the mobile phone was introduced back in 1990’s all you could do was make a phone call. With the release of the iPhone in 2007, the first smart phone, manufactures needed to try and compete by bringing out their version of a smartphone. This is very similar to SEO.
If you break down what SEO stands for, Search Engine Optimisation. The means your optimizing your website to perform and rank well on the search engines. Although high rankings on the search engines are important, it’s just not enough anymore.
A business owner must understand search engine optimization. A website will see a surge in traffic when running a proper SEO plan. On the other hand, a company that does not have an SEO plan will see but a trickle of organic visitors. Luckily, it is not difficult for a company to develop a solid long-term marketing strategy alternatively they can hire an SEO company to run their campaign. Once a website owner masters both on-page and off-page SEO tactics, he or she will bring in plenty of visitors.
When hearing the term on-page SEO, some customers do not fully understand what this encompasses. Simply put, this field includes any SEO tactics that are on the webpage itself. Here are a few of the most popular tactics used on the business website.
Content: A solid website begins and ends with solid content. When a site owner has interesting content he or she will keep visitors happy and interested. Furthermore, one must make sure to create content optimized for the website. That is to say, the content must contain the keywords that the website owner wants to rank for on Google.
For the most part, the role of the SEO was fairly straightforward over the past few years. The SEO was responsible for managing a search engine campaign from research, content creation, to link building. But everything changed after Google released their Penguin and Panda updates. Everything became more challenging and what used to work was no longer effective.
What SEOs Did Before the Search Engine Changes
Professional SEOs were more or less project managers. They would be the brain behind the SEO campaign and would figure out what was required in order to rank high for the given keywords. They would perform keyword research, find out what keywords should be targeted, and then reverse engineer how other websites got their high rankings.
From there, it was about managing people. They managed teams that would constantly create content, build links and run an outreach campaign. Once the system was set up, the SEO campaign would more or less run itself and grow over time. For many SEOs the job of taking a site and achieving multiple high rankings would be a fairly simple process.
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