Search Engine Optimization
SEO- or search engine optimisation, is a great way to ensure your online business grows at a steady pace, increasing your traffic and in turn increasing your sales. Here are five reasons why SEO is the best way to maximise your website and make sure it is working as hard as it can to bring in as many sales as possible-
Target Your Audience
When it comes to marketing targeting the right audience for your business is essential, get it wrong and this could result in a drop in sales and enquiries. You can carefully choose your target audience by using Google analytics to research your potential key words. Through Google analytics you can see how many monthly searches a term receives and use this to determine the best key words for your business. When someone searches your targeted keywords they are already looking for what you do or offer, so that’s your target audience met, the next stage is just getting them to click through to your site.
Among many business owners around the globe, SEO is considered as the most cost effective way of marketing that provides everlasting results unlike some other traditional marketing mediums that require constant investment to make it keep working. But then comes the popular saying “Too much of anything is good for nothing”, this saying completely fits the SEO scenario, and it has been proven that over optimization can lead to disastrous situations in SEO. Many businesses have been completely gone out of the business as their website got penalized by any of the many recent Google algorithm changes.
The past decade has brought about significant changes in almost all facets of life – especially in business and technology. Years ago, businesses made the world learn about their existence through paper, radio, and TV advertisements. Door to door campaigns were even a thing back then. But today, the vast sea of consumers need not even leave their homes or their comfy swivel chair at work to be informed of what’s new for them – all thanks to the power of the Internet.
Obviously, this is a huge leverage for all types of businesses – big and small alike. Reaching out to the market has never gotten so easy and seemingly convenient. But is it really that easy? And does this powerful tool really provide wonders for all businesses, even the startups and the smallest ones?
Google's Penguin update saw many websites fall off the radar due to their low quality content. The reason this occurred was because website owners were creating content solely for the search engines. The use of black-hat SEO techniques, such as keyword stuffing, and violating the terms of Google Webmaster Guidelines, therefore this update was created to address these issues. So how can you create quality content and backlinks to your website which don’t violate the terms of this update?
Many website owners were guilty of building links to their website by posting content stuffed with keywords on sites like hubpages or Squidoo. This content was designed solely for search engines and is exactly the kind of content that the Penguin update aimed to combat. However, link building is still essential to any SEO campaign and guest posting on related blogs is one way to ensure backlinks. Search for blogs in your niche and contact the blog owner. Ensure that you ask if they will provide you with a byline containing your name (or name of your business) and a link to your site. Try to look at what is already on their site to get an idea of the style and tone of your article. Remember to write your content for the reader and don’t over-do the keywords.
There is a lot of debate that surrounds link building, but at the end of the road the simple truth is that natural link building will always bring more long lasting results than any other method of link building. This is due to several different reasons, but the bottom line is still the same.
Whenever you do something without cutting any corners you will always have more success than attempting to take the quick and hasty route. The following is a brief list explaining why natural link building is a better choice.
The Spam concern
The first concern that you should have when link building is getting your links labeled as spam. If you quickly just submit your links to directories that are overflowing with huge numbers of links there is a good chance that Google or other search engines will label it as spam.
Once you link becomes associated with spam it is going to be hard to escape this label making it hard for you to get any real benefit. If you are not careful you will end up doing more damage than benefit.
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