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| Google to Penalize For Excessive Above-the-Fold Ads |
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Every marketer knows that anything “above the fold” will attract the most attention. That's why many advertising-supported websites put lots of ads near the top of the page. Now these ads are attracting some possibly unwanted attention from Google.
You know that the search giant focuses on getting users to the sites that best answer their queries. If you've been trying to rank for a while, you probably also know that Google cares about the user's experience once they arrive at the site. This fact drives most of their algorithm changes. It's why Panda devastated content farms; the thin content these sites often provided helped relatively few searchers, and cluttered the search results with low quality pages. Google's newest algorithm change also stems from searcher concerns. You can read their blog post covering the issue. But you almost... Posted: 2012-01-24 18:30:08Author:...
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